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We are women owned

Snowball Print Marketing Inc. represents momentum, which we build through sustainable business practices. We are a print marketing partner who will support and build impactful engagement opportunities. 

We have over 35 years of combined experience executing the most innovative print marketing in today’s market. Our print marketing solutions have delivered results for many of the biggest names in Tech and we look forward to supporting you.


We make it happen

Katrina Shaw

Katrina Shaw

Founder and CEO

Katrina knows print. She actually thinks she may have ink in her veins! Her career in print execution started in London 20 years ago. She worked her way up through client services, sales, client management, and operations to manage a global spend upwards of $50M annually. She is a hands-on leader with an impeccable track record and a massive portfolio including the biggest names in Tech. These solutions have driven significant engagement results while providing operational and financial savings to her clients.

Jenny Dela Cruz

Jenny Dela Cruz

COO and Co-Founder

Jenny brings over 15 years of print experience to Snowball. After graduating from Rochester Institute of Technology (RIT) with a bachelor's degree in Print Management, Jenny gained experience in print production, vendor management, and strategic sourcing. Her passion for sustainability led to a degree in Business Sustainability Management from CU Boulder. She has become an expert at print and marketing solutions that protect natural resources. She is a driven, self-motivated leader with passion and purpose at her core.

Candice Sampson

Candice Sampson

Director of Client Services

Candice is a Silicon Valley native and graduated from California Polytechnic State University in San Luis Obispo, California with a degree in Graphic Communication. She then jumped head first into the world of print. Candice is at her best when building complex, scaled print solutions. She has extensive experience as a client service leader, brings passion and dedication to everything she does and most of all, her energy is infectious.


Happy employees, Happy clients


"These women make direct mail fun. They are super informative and provide amazing results."


"I have many years of experience in Direct Mail and Snowball has exceeded our company's expectations."


"Snowball provides data driven results and creative innovation time and time again!"

— Director