Help a popular delivery as a service (DaaS) company launch its first direct mail campaign. The campaign sought to drive large-scale awareness for a strategically important new product among targeted business audiences, with a focus on those with brick-and-mortar locations in major U.S. cities. Acquisition goals were to increase brand recognition and drive new leads into the sales funnel.

We crafted an audience selection strategy built for our client’s key customer acquisition profile and developed an awareness-building, multi-drop cadence with three monthly mailings. We also used personalized QR codes for visibility and actionable insights into how the audience was engaging with the direct mail pieces.

The DM campaign generated 976 new leads, and as an added bonus, it also garnered 573 net-new accounts signed up by recipients who received the targeted mailer. We established a clear, reliable benchmark for future campaign optimization, and we’re executing a rollout strategy that applies key insights from the pilot campaign.