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Effective: May 31, 2018

Our Vision Statement

Snowball Print Marketing is committed to using Ancient Forest Friendly papers that do not contain any pulp from ancient and endangered forests. We are striving to be an environmental leader in the marketing, printing, and paper industries. We will value and develop key partnerships with Canopy to promote sustainable forest management, the protection of endangered forests,, eco-paper development, and responsible environmental practices.

Snowball Print Marketing promises to:

  • Source paper with the highest percentage of post consumer recycled content available at the time of the project
  • Develop 100% recycled house stocks with the leading responsible mills
  • Explore and encourage the development of agricultural residues and fibers
  • Develop process and documentation to identify the source of pulp and specific papers that contain it
  • Not knowingly or willingly source any paper derived from ancient and endangered forests 
  • Support initiatives to reduce greenhouse gas emissions
  • Improve efficiency in paper use for print process to minimize process waste
  • Promote continuous technical advances in paper basis weight reduction 
  • Give preference to printers ranked at the top of Canopy’s Blueline Sustainability Ranking
  • Give purchasing preference to fiber originating from Forest Stewardship Council (FSC) certified forest management operations and chlorine free paper if some percentage of virgin fiber is ever required 
  • Recognize, Respect and uphold Human Rights and the Rights of Communities 
  • Commit to transparency of this policy and make reports on its progress
  • Promote industry leadership by creating environmental awareness among its customers, employees, partners and peers


  2. Ancient and Endangered Forest Ancient and endangered forests are defined as intact forest landscape mosaics, naturally rare forest types, forest types that have been made rare due to human activity, and/or other forests that are ecologically critical for the protection of biological diversity. Ecological components of endangered forests are: Intact forest landscapes; Remnant forests and restoration cores; Landscape connectivity; Rare forest types; Forests of high species richness; Forests containing high concentrations of rare and endangered species; Forests of high endemism; Core habitat for focal species; Forests exhibiting rare ecological and evolutionary phenomena. As a starting point to geographically locate ancient and endangered forests, maps of High Conservation Value Forests (HCVF), as defined by the Forest Stewardship Council (FSC), and of intact forest landscapes (IFL), can be used and paired with maps of other key ecological values like the habitat range of key endangered species and forests containing high concentrations of terrestrial carbon and High Carbon Stocks (HCS). (The Wye River Coalition’s Endangered Forests: High Conservation Value Forests Protection – Guidance for Corporate Commitments. This has been reviewed by conservation groups, corporations, and scientists such as Dr. Jim Strittholtt, President and Executive Director of the Conservation Biology Institute, and has been adopted by corporations for their forest sourcing policies). Key endangered forests globally are the Canadian and Russian Boreal Forests; Coastal Temperate Rainforests of British Columbia, Alaska and Chile; Tropical forests and peat lands of Indonesia, the Amazon and West Africa. For more information on the definitions of ancient and endangered forests, please go to: