Snowball Print Marketing was founded in 2018 to bring true innovation to the direct marketing space. The goal was twofold: To be strategic and forward-thinking in both direct marketing solutions and business practices. Snowball offers clients fully integrated direct marketing services, while also making a positive impact on people and the planet.
Since its founding, Snowball has become a trusted partner in offline marketing to some of the biggest names in tech by leveraging its deep expertise in direct mail combined with the latest in print production technology. It has also been a leader in responsible business practices, prioritizing environmental stewardship and sustainable direct mail solutions, and working to create new opportunities for women in print marketing. Snowball is deeply committed to doing good while helping its clients excel.
Leadership
Katrina Shaw
Founder and CEO
An industry veteran who started her career in print more than 28 years ago, Katrina worked her way up through client services, sales, client management, and operations to manage global contracts for some of the biggest names in Tech. Katrina is a hands-on, strategic leader with a passion for innovative direct marketing strategy. She has led scaled development and implementation of campaigns that deliver measurable results, operational efficiencies, and financial savings to her clients.
Candice Anders
Director of Client Services
A Silicon Valley native, Candice jumped headfirst into the world of print after graduating from California Polytechnic State University in San Luis Obispo with a degree in Graphic Communication. She has extensive experience as a client service leader and excels at building complex, scaled print solutions to meet each client’s specific needs. Candice has built an incredible team and brings an infectious energy and strong dedication to every initiative.
Jenny Gonzales
Director of Operations
As a first-generation college graduate, Jenny earned a degree in Graphic Communication from California Polytechnic State University. She developed enviable multi-tasking skills working for some of the region’s most innovative brands. With a passion for process and a devotion to operational efficiency, Jenny does not shy away from a challenge and is our resident powerhouse when it comes to getting it done.
MEET THE TEAM
Morgan Spahr
Head of Business Development
Amanda Ornelas
Client Services Manager
Madelyn Giglio
Print Production Manager
Amber Gourley
Print Production Executive
Alisa Sevastianova
Lead Product Engineer
Sandy Robles
Controller
Samantha Ganeku
HR Manager