Here at Snowball we are of course very focused on what’s going on with the post office.
Direct Mail is a huge part of our business and we want to do what we can to support the USPS. It’s a national institution, almost as old as the country itself. It was established in 1775 and the first postmaster general was Benjamin Franklin.
There has been a lot in the media lately about voting by mail. Voting by mail is not new. It actually dates back to the Civil War, according to the Massachusetts Institute of Technology’s Election Data Lab, when soldiers were given the opportunity to vote from the battlefield. States began expanding absentee voting laws in the late 1800s to accommodate voters who were away from home or sick on Election Day.
The ability to vote by mail is going to be very important this year, especially in the event that shelter in place orders are still in effect. It also will create revenue for and support the 500,000 or so people who are employed by the post office.
Almost all states, 46 of them, are now offering access to some form of mail voting to all voters. Even before the pandemic, mail voting has been on the rise in the United States. About a quarter of all voters voted by mail in the 2018 midterms, more than double the rate of mail voting from 20 years ago. Much of that increase comes from the handful of states transitioning to all-mail elections in recent years.
Voting by mail has been becoming more and more popular since the 90’s. So let’s support the post office and their invaluable service, keep our post people in jobs and keep ourselves socially distanced and safe whilst casting our votes. Keep it going and help print thrive!!
Written by: Katrina Shaw, CEO Snowball Print Marketing
Sources: NPR, MIT Election Lab, Oset Institute The US Census Bureau
